Go to main content

About Gomibo

Jump to


Who we are and what we do

If you are looking for a mobile phone, tablet, or gadget, Gomibo is the place to go! Among more than 600 mobile phones you will find well-known brands such as Apple and Samsung, but also less well-known manufacturers such as Realme, Cat, and Fairphone, and high-quality Chinese phones from Xiaomi and OnePlus. Besides this, we also offer a wide range of speakers, headphones, and other accessories.

Gomibo is a part of the Dutch telecom webshop Belsimpel. With an online market share of almost 50%, Belsimpel is already a big player in the Dutch market.

The unique possibility of comparing the complete range based on your own needs with just a few clicks, the fast delivery, and the good return conditions are the key to this success. With Gomibo, we want to make this concept, with which we have become the market leader in the Netherlands, accessible for customers throughout Europe!

We deliver from our own stock, so your order will arrive at your home in no time.

What we stand for

All phones in one place

We offer the largest range of phones, from well-known brands like Apple and Samsung, to lesser-known brands like Realme, Xiaomi, and Gigaset.

Quick delivery

We deliver from our own stock. Because of this, we can deliver orders in the whole of Europe within 1-2 business days. You can return your order for free up to 31 days after you've received it.

Order without fuss

Your order is completed within a few clicks.

We are ready to go above and beyond, every day

Our customer service is available on weekdays from 08:00 to 20:00 and on Saturdays from 08:00 to 16:00.

colleagues


What makes Gomibo different

At Gomibo, you not only have plenty of choice, you also have the confidence that you're making the right decision. We make it easy to find and order the right device, whether you're looking for a new smartphone, tablet, smartwatch, or accessory.

Here is what sets Gomibo apart:

  • Extensive choice: Compare a wide range of smartphones, tablets, smartwatches, accessories, and more in one place.
  • Easy shopping: Clear product information, helpful filters, and a straightforward checkout make ordering simple.
  • 31-day free returns: Take your time to decide if you've made the right choice.
  • Help when you need it: Our customer service team is ready to answer your questions before and after your purchase.

History

It all started in 2006, when Groningen students Jeroen Doorenbos and Jeroen Elkhuizen launched the online store Metjelaptoponline.nl from their student house. What began as an idea in a student bedroom has grown into one of the largest players in the Dutch telecom market, with the same mission throughout: making telecom simpler, clearer, and better for customers.


Gomibo
In November 2020 Belsimpel officially expands abroad with a new name: Gomibo. The expansion starts in Germany, with Gomibo.de. In the following months, Gomibo websites will follow in 15 other European countries, including France, Italy, and Ireland.

2026
Best Workplace for Women

Great Place To Work ranked Belsimpel/Gomibo fifth among the Best Workplaces™ for Women in the large companies category.

GPTW certificaat
2023
Great Place To Work

Gomibo officially became Great Place To Work Certified, confirming that our colleagues work together with trust, pride, and enjoyment to build a better mobile market.

GPTW certificaat Gomibo earned the certification again in 2024 and 2025.
2022
International team

Belsimpel/Gomibo continued to grow and now employs 750 colleagues representing more than 20 nationalities, bringing together diverse expertise and backgrounds.

German mobile plans

In Germany, we partnered with multiple providers so Gomibo customers can benefit from our Hassle-Free Mobile Plans.

2021

Belsimpel expands further into Europe under the domain name Gomibo. Customers from a total of fifteen countries can now order on their own domain. Gomibo operates in more than 27 European countries. In countries including Luxembourg, Sweden, Denmark, Norway, Switzerland, Austria, Czechia, Ireland, Portugal, Malta, Hungary and Cyprus, Gomibo is working to make a difference in the local market and thus change the international Mobile World.

2020

Belsimpel expanded across Europe under the new international brand name Gomibo, while continuing to operate as Belsimpel in the Netherlands.

2019
Customer account

Customers gained the ability to create an account where they can manage orders, personal details, and subscription information in one place. Create a Gomibo account.

More delivery countries

In addition to Belgium and Germany, we expanded shipping to countries including Poland, Italy, Finland, and the United Kingdom.

2018
Verifai

Belsimpel launched Verifai, software that automatically recognizes and verifies identity documents, making online sign-ups easier and more secure.

OnePlus en Xiaomi

Belsimpel became an official partner of OnePlus and Xiaomi, and was the first to introduce Chinese Xiaomi smartphones to the Dutch market.

Strong growth

Revenue exceeded €300 million, representing 50% growth compared to 2017. More and more customers are choosing Belsimpel for their phones and mobile plans.

2017
Typhone

Belsimpel acquired parts of the bankrupt retailer Typhone, strengthening its position in the Dutch telecom market.

OnePlus

Belsimpel became the first retailer in the Netherlands to offer OnePlus devices.

2016
Thuiswinkel Award

Belsimpel won the Thuiswinkel Awards Public Choice XL in the Electronics & Telecom category.

2015

Belsimpel won the FD Gouden Gazelle Noord-Nederland 2015.

2014

Belsimpel opened its first physical store at Vismarkt in Groningen, where customers could receive personal advice and help with their orders.

2013

Belsimpel strengthened its reputation by becoming the first online retailer in the Netherlands to have the iPhone 5S in stock.

2012
31-day returns

As the first telecom webshop in the Netherlands, Belsimpel introduced 31-day free returns, giving customers more confidence in their purchase.

100,000th customer

The company grew to 50 employees and welcomed its 100,000th unique customer.

2011
E-tailer of the Year

Belsimpel was named E-tailer of the Year in the Netherlands for the second time.

Strong revenue growth

Revenue reached €12 million, with more than 50,000 orders processed.

2010

Revenue grew to €5 million, as more customers chose Belsimpel for their phones and mobile plans.

2009
E-tailer of the Year

Belsimpel was named E-tailer of the Year.

Longer opening hours

Customer service became available until 10:00 PM, making it easier for customers to get support in the evenings.

2008
Belsimpel.nl goes live

The Belsimpel.nl domain was registered, and the first version of the website launched.

MobielWerkt BV

Belsimpel.nl and Metjelaptoponline.nl became part of the legal entity MobielWerkt BV.

2007

The company hired its first employees and opened its first office on Grote Markt in Groningen.

2006
Started from a student house

Jeroen Doorenbos and Jeroen Elkhuizen founded DoorenbosElkhuizen V.O.F.

Metjelaptoponline.nl

They launched Metjelaptoponline.nl, an online store specializing in mobile internet solutions for laptops and tablets.

Jeroen en Jeroen


Our offices

Gomibo.at is part of MobielWerkt B.V., currently the market leader in online telecommunications in the Netherlands. The company was founded in the city of Groningen, where it is still headquartered today. Our offices are spread across two buildings in the city centre of Groningen, where our teams work every day to provide our customers with the best possible service and shopping experience.

Gomibo building

Offices in the Groot Handelshuis

Waagstraat Martinitoren

Offices on Waagstraat

Contact details

Email: contact form
Phone: +44 (0)800 0268066

Company details

Postal address

Gomibo
PO Box 3023
9701 DA Groningen
The Netherlands

Business address

it's not possible to collect packages here.

Gomibo
Waagstraat 1
9712 JX Groningen
The Netherlands

Other company details

Gomibo and Belsimpel are a part of MobielWerkt B.V.

Registration number with the Netherlands Chamber of Commerce (KVK): 02093714
VAT identification number: GB 343 8190 95
Bank account number: ING Bank, 5726296 in Groningen
IBAN: NL12INGB0005726296
BIC: INGBNL2A


Press

Public Relations
press@gomibo.com

Marketing
marketing@gomibo.com